Tim Hortons serves coffee in the range of $1.15 to $2 depending upon the size of the cup. Tim Hortons targets the masses and hence has a wide range of prices so that more and more people can afford the products.Īs compared to Starbucks and Dunkin Donuts its menu is priced lower by a small margin and hence gives it the price advantage. Tim Hortons also serve sides like soups, wedges and dips.īelow is the pricing strategy in Tim Hortons marketing strategy: All these menu titles have a variety of options under them. In baked menu they serve donuts, muffins, Greek yogurts, cookies, bagels and pastries. In cold beverages it has iced coffee, fruit chills, fruit smoothies, frozen lemonade and chocolate chills. In hot beverages French vanilla, lattes and mocha are available. Tim Hortons serves three types of coffees original, decaf and dark roast.
It also has a menu for footlong sandwiches and burgers.
/https://www.thestar.com/content/dam/thestar/business/2015/04/01/tim-hortons-testing-new-colombian-coffee-in-canada/tim-hortons.jpg "tim hortons")
It has a breakfast menu which includes bagel sandwiches, wraps, hash browns, oatmeal and croissants. Tim Hortons specializes in food items like coffee, donuts, pancakes, waffles, strudles and lattes etc., which are a part of a wide product portfolio in its marketing mix. The company has its restaurant chains in more than 10 countries globally. Tim Hortons is a leading coffee chain brand serving various snacks and beverages. The product strategy and mix in Tim Hortons marketing strategy can be explained as follows:
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